Some say a bartender tried it out to set a trend some say it’s to disinfect the mouth of the bottle some say it’s simply to enhance (or mask) the beer’s flavor. What’s the deal with Corona and lime, anyway?Ĭorona and lime go together like Blue Moon and an orange slice: No one really knows why.
The Corona limes will be available in bulk boxes as well as in six-packs, according to the announcement. Earth Source, part of the Four Seasons Family of Cos., is set to showcase the limes at the Southeast Produce Council’s Southern Exposure show in Tampa, Fla. That’s right, Corona limes were announced in February 2018 after Constellation Brands granted Earth Source the right to source and distribute Corona Extra branded limes. Corona will officially have its own limes Constellation Brands also owns Mexican beer brands Modelo and Pacifico, as well as wines such as Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West, Franciscan Estate, Ruffino, and The Prisoner, and liquor brands including Svedka vodka, Casa Noble tequila, and High West whiskey.Ĭorona is produced domestically by Grupo Modelo, which is owned by Anheuser-Busch InBev. market, Ballast Point, and Funky Buddha are all owned by the same parent company, Constellation Brands. With the COVID-19 situation persisting well into the first quarter of 2020, remaining quiet or ambiguous about the business outlook and challenges is no longer tenable – RICE’s Agung S Ongko offers a strategic messaging framework for brands to communicate clearly in unclear times.Corona is beer sibling to Ballast Point and Funky Buddha, and cousin to SvedkaĬorona brewed for the U.S.
As part of the push, the brand used the phrase “coming ashore soon” in a tweet, which drew criticism as being in poor taste. Consumers understand there’s no linkage between the virus and our business.”Ĭonstellation said Corona Extra sales grew 5% in the United States in the four weeks that ended February 16 – that’s nearly double the trend of the past 52 weeks.ĬNN reports Constellation is spending $40 million to launch its Corona Hard Seltzer beer. Maggie Bowman, senior director of communications for the beer division of Constellation Brands, told Campaign: “Despite the misinformation circulating, consumer sentiment and sales remain strong. The survey also measured the Corona beer’s buzz score, which assesses how favourably consumers regard a brand Corona’s had fallen significantly between the start of January and late February. Researchers reported that there had been a spike in internet searches for “corona beer virus” and “beer virus” in early February, and that purchase intent for Corona beer was at its lowest level for two years. Another 14% said they wouldn’t order the beverage in public, CNN Business reported.Ī separate survey from YouGov also measured the negative impact the virus – now officially named COVID-19 – is having on the brand. One poll, from 5W Public Relations, which quizzed 737 beer drinkers in the US, revealed that 38% of Americans said they wouldn’t buy Corona beer “under any circumstances” because of the virus outbreak.
This comes after two surveys suggested that not all consumers are discerning enough to realise the virus has nothing whatsoever to do with the beer. The makers of Corona beer have hit back at claims the spread of the potentially lethal coronavirus has damaged either sales or the brand’s image in the US.Ī statement from Constellation Brands, which brews the lager, stressed that customers “understand there is no link between the virus and our business”.
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